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Foreign Currency Exchange Services in Australia - Market Research Report (2014-2029)

Matilda Reilly Matilda Reilly Melbourne, Australia Last Updated: October 2024 ANZSIC OD5094

Revenue

$1.2bn

2024-25

$1.2bn

Past 5-Year Growth

Profit

$XX.Xm

Employees

5,319

Businesses

216

Wages

$XXX.Xm

Foreign Currency Exchange Services in Australia industry analysis

Foreign currency exchange services expanded prior to the COVID-19 pandemic as world economies became more interconnected. Following the outbreak, demand for foreign currency exchange services plummeted dramatically. Associated international travel restrictions evaporated the traditional markets that forex firms rely upon for income. For this reason, industry revenue is expected to fall at an annualised 7.4% over the five years through 2024-25, to total $1.2 billion.

Trends and Insights

  • Travel restrictions tied to the COVID-19 pandemic saw travel volumes plummet. As foreign currency exchangers rely on international travel to generate income, these restrictions saw incomes slump for many foreign currency providers.
  • The US dollar’s versatility as a medium of exchange supports its popularity among forex providers. The US dollar has a lot of uses outside the United States, like its use as a reserve currency.
  • Population hubs like Melbourne and Sydney attract a lot of international visitors. These cities have high numbers of retail forex kiosks, particularly in central business districts.
  • New forex firms can encounter difficulties competing on price with entrenched retail banks. These banks typically have access to more markets and can source foreign currencies at much more competitive rates.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 7.4 % over the past five years, to reach an estimated $1.2bn in 2024.

Trends and Insights

Border restrictions hammered foreign currency exchangers

  • Border restrictions introduced to curb the spread of the COVID-19 pandemic caused significant headwinds for forex firms.
  • Additional trends and insights available with purchase
Foreign Currency Exchange Services in Australia
Revenue (2014-2029)
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Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Tourism's return to normality is set to boost the need for foreign currency exchange services

  • Foreign currency exchangers heavily depend on flows of tourism into and out of Australia.

Biggest companies in the Foreign Currency Exchange Services in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Travelex
147.6
Flight Centre Travel
33.4

To view the market share and analysis for all 2 top companies in this industry, view purchase options.

Products & Services Segmentation

Foreign Currency Exchange Services in Australia
Products & Services
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Industry revenue is measured across several distinct product and services lines, including US dollars, Euros and Chinese renminbi. US dollars is the largest segment of the Foreign Currency Exchange Services in Australia.

Trends and Insights

The use of the US dollar as a medium of exchange maintains its revenue share

  • US dollars are the most popular currency traded by forex providers. The US dollar's dominant role as a medium of exchange globally makes it a highly sought-after currency.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry firms offer retail foreign currency exchange services to the public. The industry excludes wholesale foreign currency dealing services provided to institutions and investors.

What's included in this industry?

US dollarsEurosChinese renminbiBritish poundsNew Zealand dollarsIndian rupees

Companies

TravelexFlight Centre Travel

Purchase this report to view all 2 major companies in this industry.

Related Terms

SPOT RATEBID-ASK SPREADHEDGINGFOREX

Industry Code

ANZSIC 2006

ANZSIC 6221 - Foreign Currency Exchange Services in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Travel restrictions tied to the COVID-19 pandemic saw travel volumes plummet. As foreign currency exchangers rely on international travel to generate income, these restrictio...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The US dollar’s versatility as a medium of exchange supports its popularity among forex providers. The US dollar has a lot of uses outside the United States, like its use as ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Population hubs like Melbourne and Sydney attract a lot of international visitors. These cities have high numbers of retail forex kiosks, particularly in central business dis...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

New forex firms can encounter difficulties competing on price with entrenched retail banks. These banks typically have access to more markets and can source foreign currencie...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Flight Centre put a temporary pause on Travel Money OZ operations due to COVID-19 restrictions. The decision was made to limit operational losses caused by declining travel v...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Travelex's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Flight Centre Travel's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Travelex, and factors influencing its performance in the industry
  • Description and key data for Flight Centre Travel, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

According to ASIC, foreign exchange contracts that settle immediately are not financial products. For this reason, some forex firms don’t need an AFS licence to operate. A li...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Many foreign currency exchangers suffered losses during the pandemic, with other costs exceeding revenue. Even so, profit margins have bounced back alongside a resumption in ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Foreign Currency Exchange Services industry in Australia in 2024?

The market size of the Foreign Currency Exchange Services industry in Australia is $1.2bn in 2024.

How many businesses are there in the Foreign Currency Exchange Services in Australia industry in 2024?

There are 216 businesses in the Foreign Currency Exchange Services industry in Australia, which has declined at a CAGR of 17.8 % between 2019 and 2024.

Has the Foreign Currency Exchange Services industry in Australia grown or declined over the past 5 years?

The market size of the Foreign Currency Exchange Services industry in Australia has been declining at a CAGR of 7.4 % between 2019 and 2024.

What is the forecast growth of the Foreign Currency Exchange Services industry in Australia over the next 5 years?

Over the next five years, the Foreign Currency Exchange Services industry in Australia is expected to grow.

What are the biggest companies in the Foreign Currency Exchange Services market in Australia?

The biggest companies operating in the Foreign Currency Exchange Services market in Australia are Travelex and Flight Centre Travel

What does the Foreign Currency Exchange Services in Australia include?

US dollars and Euros are part of the Foreign Currency Exchange Services industry.

Which companies have the highest market share in the Foreign Currency Exchange Services in Australia?

The company holding the most market share in Australia is Travelex.

How competitive is the Foreign Currency Exchange Services industry in Australia?

The level of competition is high and increasing in the Foreign Currency Exchange Services industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Custody, Trustee and Stock Exchange Services in Australia
  • National and Regional Commercial Banks in Australia
  • Foreign Banks in Australia
  • Investment Banking and Securities Brokerage in Australia

Complementors

  • Travel Agency and Tour Arrangement Services in Australia
  • Inbound Tour Operators in Australia
  • Tourism in Australia

International industries

  • Stock & Commodity Exchanges in the US
  • Cryptocurrency Exchanges in the US
  • Foreign Currency Exchange Services in Canada
  • Banking in New Zealand
  • Foreign Currency Exchange Services in the UK

View all industries in Australia

Methodology

How are Alfabank-Adres reports created?

Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do Alfabank-Adres analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does Alfabank-Adres forecast its data?

Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.