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Online Flower Shops in Australia - Market Research Report (2014-2029)

Claudia Burgio-Ficca Claudia Burgio-Ficca Melbourne, Australia Last Updated: October 2024 ANZSIC OD4173

Revenue

$456.2m

2024-25

$456.2m

Past 5-Year Growth

Profit

$XX.Xm

Employees

1,794

Businesses

982

Wages

$XX.Xm

Online Flower Shops in Australia industry analysis

More and more customers are choosing to buy flowers online. A surge in internet connectivity has changed how consumers search, compare and buy goods. With more everyday tasks being done online, there has also been a progressive change in the way consumers shop, with a shift towards more online shopping in place of bricks-and-mortar stores. This shift has enabled online businesses to snatch market share from traditional flower shops. Industry revenue is expected to climb at an annualised 3.3% over the five years through 2024-25, to reach $456.2 million. This includes a hike of 3.5% in the current year owing to an improvement in trading conditions.

Trends and Insights

  • Despite an early surge in sales, the cost-of-living crisis has hampered revenue for online flower shops in recent years. Strong inflation and rising interest rates have led to weaker consumer spending.
  • People aged 15 to 34 are significantly impacting the online flower market because they're comfortable with digital shopping. Their limited discretionary income means they often look for value when making a purchase.
  • New South Wales, Victoria and Queensland dominate the market in terms of revenue stream. Thanks to their strong population base and high household concentration, online sites have a large pool of potential consumers, boosting their chance of securing a sale.
  • Competition within the Online Flower Shop industry largely relies on affordable pricing, achieved through cost efficiencies and high-quality products. As consumers can easily compare costs across different websites, affordable pricing drives customer attraction alongside product quality, presentation and longevity.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 3.3 % over the past five years, to reach an estimated $456.2m in 2024.

Trends and Insights

Online shopping trends have fuelled revenue

  • Online shopping has become a way of life. Continued investment in online platforms and mobile apps has allowed flower shops to refine their platforms and given consumers a better online experience.
  • Additional trends and insights available with purchase
Online Flower Shops in Australia
Revenue (2014-2029)
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Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Site numbers are set to expand

  • Online flower shops are set to flourish, spurred on by the retailers' ability to infiltrate end markets traditionally dominated by physical retailers, like wedding and funeral venues.

Biggest companies in the Online Flower Shops in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Daily Blooms
50.0
Teleflora
37.6
Interflora Flowers
15.0

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Online Flower Shops in Australia
Products & Services
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Industry revenue is measured across several distinct product and services lines, including Flower sales, Gift basket sales and Floral network services. Flower sales is the largest segment of the Online Flower Shops in Australia.

Trends and Insights

Flower sales have withered post-pandemic

  • Ongoing consumer shifts towards online shopping have led to a surge in the relative size of flower sales as a revenue share. Flower sales soared during the pandemic, as consumers used flowers to stay positive amid economic and global uncertainty and to celebrate important milestones despite restrictions.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators retail flowers online. Industry operators may purchase flowers from growers to sell directly to consumers. Operators may also receive orders and payments through their websites and use their network of local florists or growers to fulfil and deliver orders. Businesses that manage their entire supply chain are included in the industry. Bricks-and-mortar players with an online presence are also included in the industry.

What's included in this industry?

Flower salesGift basket salesFloral network servicesPlant sales

Companies

Daily BloomsTelefloraInterflora Flowers

Purchase this report to view all 3 major companies in this industry.

Related Terms

ORDER-AGGREGATORSWEB HOSTINGSEARCH ENGINE MARKETING

Industry Code

ANZSIC 2006

ANZSIC 4274 - Online Flower Shops in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Despite an early surge in sales, the cost-of-living crisis has hampered revenue for online flower shops in recent years. Strong inflation and rising interest rates have led t...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

People aged 15 to 34 are significantly impacting the online flower market because they're comfortable with digital shopping. Their limited discretionary income means they oft...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

New South Wales, Victoria and Queensland dominate the market in terms of revenue stream. Thanks to their strong population base and high household concentration, online sites...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition within the Online Flower Shop industry largely relies on affordable pricing, achieved through cost efficiencies and high-quality products. As consumers can easily...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Industry competition has intensified in recent years. Online flower shops have expanded their product range and introduced same-day delivery to better compete in the market.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Daily Blooms's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Teleflora's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Interflora Flowers's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Daily Blooms, and factors influencing its performance in the industry
  • Description and key data for Teleflora, and factors influencing its performance in the industry
  • Description and key data for Interflora Flowers, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The primary regulation that online flower shops must abide by is the Competition and Consumer Act 2010. This regulation oversees all business aspects, including advertising, ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Online flower shops are grappling with rising input costs fuelled by higher domestic fertiliser prices and other production expenses. The hike in purchase costs has been exac...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Online Flower Shops industry in Australia in 2024?

The market size of the Online Flower Shops industry in Australia is $456.2m in 2024.

How many businesses are there in the Online Flower Shops in Australia industry in 2024?

There are 982 businesses in the Online Flower Shops industry in Australia, which has grown at a CAGR of 7.1 % between 2019 and 2024.

Has the Online Flower Shops industry in Australia grown or declined over the past 5 years?

The market size of the Online Flower Shops industry in Australia has been growing at a CAGR of 3.3 % between 2019 and 2024.

What is the forecast growth of the Online Flower Shops industry in Australia over the next 5 years?

Over the next five years, the Online Flower Shops industry in Australia is expected to grow.

What are the biggest companies in the Online Flower Shops market in Australia?

The biggest companies operating in the Online Flower Shops market in Australia are Daily Blooms, Teleflora and Interflora Flowers

What does the Online Flower Shops in Australia include?

Flower sales and Gift basket sales are part of the Online Flower Shops industry.

Which companies have the highest market share in the Online Flower Shops in Australia?

The company holding the most market share in Australia is Daily Blooms.

How competitive is the Online Flower Shops industry in Australia?

The level of competition is moderate and increasing in the Online Flower Shops industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Flower Retailing in Australia

Complementors

  • Nursery Production in Australia
  • Floriculture Production in Australia
  • Online Shopping in Australia

International industries

  • Online Flower Shops in the US
  • Online Flower Retailers in the UK
  • Flower & Plant Wholesaling in Germany
  • Flower and Plant Retailers in China

View all industries in Australia

Methodology

How are Alfabank-Adres reports created?

Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do Alfabank-Adres analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does Alfabank-Adres forecast its data?

Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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