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Ridesharing Services in Australia - Market Research Report (2014-2029)

Andrew Ledovskikh Andrew Ledovskikh Melbourne, Australia Last Updated: May 2024 ANZSIC OD5540

Revenue

$756.8m

2024-25

$797.4m

Past 5-Year Growth

Profit

$XX.Xm

Employees

599

Businesses

7

Wages

$XX.Xm

Ridesharing Services in Australia industry analysis

Demand for ridesharing service providers in Australia's major cities has grown rapidly over the past decade, as rising urbanisation has made it difficult for some consumers to find adequate car parking. The gradual legalisation of ridesharing services in all Australian states and territories has also benefited operators, and attracted new players to the market. However, pandemic-related lockdowns, restrictions and border closures disrupted growth over the past few years. The industry has recovered somewhat since the end of lockdowns, but revenue for ridesharing service providers is expected to fall at an annualised 3.6% over the five years through 2023-24, to $756.8 million. This includes a rise of an estimated 3.3% in 2023-24, as high inflation and rising interest rates slow the industry’s recovery from pandemic disruptions.

Trends and Insights

  • The pandemic stripped most of the ridesharing market’s demand. This was due to lockdown restrictions limiting people’s movement, causing revenue to plummet.
  • The cost-of-living crisis has increased demand for carpooling relative to traditional rideshare services. High inflation, rising interest rates and soaring rent costs have encouraged consumers to try inexpensive carpooling options to reduce spending.
  • Areas with higher population density typically have more ridesharing services. These areas have a larger pool of potential customers, so the travel time between pick-ups is reduced, increasing capacity optimisation.
  • Competition for ridesharing services is rising. Cost-of-living pressures are making public transport more attractive, while bike and scooter rental is providing a strong alternative for short inner-city trips.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 3.6 % over the past five years, to reach an estimated $756.8m in 2024.

Trends and Insights

Ridesharing services experienced massive growth upon entering the Australian market

  • Since entering Australia, ridesharing services have surged in popularity, absorbing a significant chunk of the transport. However, legal battles somewhat limited growth, with many states and territories initially not allowing ridesharing services. Ridesharing is now legal across Australia.
  • Additional trends and insights available with purchase
Ridesharing Services in Australia
Revenue (2014-2029)
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Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The industry’s post-pandemic recovery is set to continue

  • Demand for ridesharing services has been recovering since pandemic restrictions lifted, and this is set to continue over the coming years. The return of major events and recovering discretionary incomes are set to boost consumer expenditure, while reopened international borders will boost tourism, benefiting demand for ridesharing.

Biggest companies in the Ridesharing Services in Australia

Company
Market Share (%)
2024
Revenue ($m)
2024
Uber Australia
701.4
Didi Mobility (Australia) Pty Ltd
26.5
Ola Australia
14.4

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Ridesharing Services in Australia
Products & Services
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Industry revenue is measured across several distinct product and services lines, including Ridesharing with a small vehicle , Ridesharing with a larger vehicle and Carpooling . Ridesharing with a small vehicle is the largest segment of the Ridesharing Services in Australia.

Trends and Insights

Ridesharing with a small vehicle continues to be the most popular ridesharing service

  • Drivers in this segment typically drive cars that hold four or fewer passengers. This is the original and most popular ridesharing service. It’s usually the least costly option for private ridesharing services.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry firms provide ridesharing software platforms that connect passengers with drivers. These drivers operate as independent contractors. Firms in the industry charge a commission to drivers for using their booking platform. The commission fees are the basis of revenue in this industry.

What's included in this industry?

Ridesharing with a small vehicle Ridesharing with a larger vehicleCarpooling

Companies

Uber AustraliaDidi Mobility (Australia) Pty LtdOla Australia

Purchase this report to view all 3 major companies in this industry.

Related Terms

USERSMARTPHONE APPSACTIVE DRIVER

Industry Code

ANZSIC 2006

ANZSIC 5420 - Ridesharing Services in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The pandemic stripped most of the ridesharing market’s demand. This was due to lockdown restrictions limiting people’s movement, causing revenue to plummet.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The cost-of-living crisis has increased demand for carpooling relative to traditional rideshare services. High inflation, rising interest rates and soaring rent costs have en...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Areas with higher population density typically have more ridesharing services. These areas have a larger pool of potential customers, so the travel time between pick-ups is r...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition for ridesharing services is rising. Cost-of-living pressures are making public transport more attractive, while bike and scooter rental is providing a strong alte...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Uber dominates the ridesharing market. The company’s early entry in Australia allowed it to establish a strong reputation and brand presence, which it has maintained.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Uber Australia's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Didi Mobility (Australia) Pty Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Ola Australia's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Uber Australia, and factors influencing its performance in the industry
  • Description and key data for Didi Mobility (Australia) Pty Ltd, and factors influencing its performance in the industry
  • Description and key data for Ola Australia, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The level of regulation is increasing for ridesharing providers. While ridesharing has been legalised across the country, the Federal Government has moved to regulate the ind...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

New operators often struggle to be profitable. This is due to the loss-leading pricing strategies new entrants undertake to gain market share.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Ridesharing Services industry in Australia in 2024?

The market size of the Ridesharing Services industry in Australia is $756.8m in 2024.

How many businesses are there in the Ridesharing Services in Australia industry in 2024?

There are 7 businesses in the Ridesharing Services industry in Australia, which has grown at a CAGR of 7.0 % between 2019 and 2024.

Has the Ridesharing Services industry in Australia grown or declined over the past 5 years?

The market size of the Ridesharing Services industry in Australia has been declining at a CAGR of 3.6 % between 2019 and 2024.

What is the forecast growth of the Ridesharing Services industry in Australia over the next 5 years?

Over the next five years, the Ridesharing Services industry in Australia is expected to grow.

What are the biggest companies in the Ridesharing Services market in Australia?

The biggest companies operating in the Ridesharing Services market in Australia are Uber Australia, Didi Mobility (Australia) Pty Ltd and Ola Australia

What does the Ridesharing Services in Australia include?

Ridesharing with a small vehicle and Ridesharing with a larger vehicle are part of the Ridesharing Services industry.

Which companies have the highest market share in the Ridesharing Services in Australia?

The company holding the most market share in Australia is Uber Australia.

How competitive is the Ridesharing Services industry in Australia?

The level of competition is high and increasing in the Ridesharing Services industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Taxi and Limousine Transport in Australia
  • Passenger Car Rental and Hiring in Australia
  • Car Sharing Providers in Australia

Complementors

  • Smartphone App Developers in Australia

International industries

  • Ride-Sharing Services in the US

View all industries in Australia

Methodology

How are Alfabank-Adres reports created?

Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do Alfabank-Adres analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does Alfabank-Adres forecast its data?

Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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