Mobile Menu

Self-Managed Superannuation Funds in Australia - Market Research Report (2014-2029)

Ryan Tan Ryan Tan Melbourne, Australia Last Updated: March 2024 ANZSIC OD5526

Revenue

$66.3bn

2024-25

$66.1bn

Past 5-Year Growth

Profit

$X

Employees

XX,XXX

Businesses

638k

Wages

$XX.Xbn

Self-Managed Superannuation Funds in Australia industry analysis

The Self-Managed Superannuation Funds industry's assets have continued growing in recent years. Industry assets have increased by an annualised 1.3% over the five years through 2023-24 to $900.5 billion. Revenue has increased by an annualised 0.3% over the same period to $66.3 billion. Like other superannuation funds, SMSF revenue is highly volatile as it's made up of investment income and SMSFs are highly exposed to equity markets. Significant volatility in domestic and international sharemarkets throughout the COVID-19 pandemic, geopolitical tensions and more recent inflationary pressures have highlighted this variability. Revenue has surged 20.1% in 2023-24, following a strong recovery in financial markets over the past year.

Trends and Insights

  • SMSFs are expected to continue expanding with assets predicted to reach over $1.0 trillion in the next five years. This growth will be driven by Australia's aging population, rising superannuation guarantee rates and stabilising investment conditions.
  • A strong share market and the popularity of ETFs have prompted SMSF members to invest more in listed shares and managed investments. However, the proposed Division 296 tax might curtail this trend.
  • New South Wales has many SMSFs due to its economic activity and population. The likelihood of having an SMSF is higher in the state because the income generation in areas like Sydney makes these funds economically feasible.
  • SMSFs don't compete as each fund uniquely manages its members' assets. This allows for a personalised investment approach, making SMSFs appealing to members who prefer customisation over the generalised approach in retail or industry superannuation funds.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
  • PDF report or online database with Word, Excel and PowerPoint export options
  • 100% money back guarantee

Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.3 % over the past five years, to reach an estimated $66.3bn in 2024.

Trends and Insights

Total SMSF assets have grown steadily over the past five years

  • The industry's total assets accurately indicate the industry's size, with assets growing at an annualised 1.3% over the past five years to $900.5 billion.
  • Additional trends and insights available with purchase
Self-Managed Superannuation Funds in Australia
Revenue (2014-2029)
Alfabank-Adres Logo Source: Alfabank-Adres

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The upcoming super tax reform is set to shake up the SMSF landscape

  • The Australian government has proposed a plan to hike the tax rate on superannuation earnings for balances exceeding $3 million from 15% to 30%, starting July 2025.

Biggest companies in the Self-Managed Superannuation Funds in Australia

Company
Market Share (%)
2024
Revenue ($short_0)
2024

There are no companies that hold a large enough market share in the Self-Managed Superannuation Funds in Australia industry for Alfabank-Adres to include in this product.

Products & Services Segmentation

Self-Managed Superannuation Funds in Australia
Products & Services
Alfabank-Adres Logo Source: Alfabank-Adres

Industry revenue is measured across several distinct product and services lines, including Listed shares, Residential property and Non-residential property. Listed shares is the largest segment of the Self-Managed Superannuation Funds in Australia.

Trends and Insights

Robust sharemarket performance has strengthened allocations to listed shares

  • Listed shares are equities traded on Australian and overseas stock exchanges.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Entities in this industry operate superannuation funds that are required to have no more than six members. Industry revenue is made up of investment revenue. Investment revenue is derived from investments and capital gains or losses. Industry establishments represent the number of self-managed super fund members.

What's included in this industry?

Listed sharesResidential propertyNon-residential propertyManaged investmentsCashCryptocurrency, overseas and other assets

Companies

Purchase this report to view all major companies in this industry.

Related Terms

VOLUNTARY CONTRIBUTIONSFRANKING CREDITSMARK-TO-MARKET

Industry Code

ANZSIC 2006

ANZSIC 6330 - Self-Managed Superannuation Funds in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

SMSFs are expected to continue expanding with assets predicted to reach over $1.0 trillion in the next five years. This growth will be driven by Australia's aging population,...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

A strong share market and the popularity of ETFs have prompted SMSF members to invest more in listed shares and managed investments. However, the proposed Division 296 tax mi...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

New South Wales has many SMSFs due to its economic activity and population. The likelihood of having an SMSF is higher in the state because the income generation in areas lik...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

SMSFs don't compete as each fund uniquely manages its members' assets. This allows for a personalised investment approach, making SMSFs appealing to members who prefer custom...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The industry has no major players as SMSFs are set up to exclusively hold their own members’ assets and are capped at six members. The industry comprises thousands of these f...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    SMSF returns are significantly influenced by the All Ordinaries index and 10-year bond rate performance due to substantial investments in the sharemarket and interest-bearing ...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    SMSFs do not incur wage costs because they do not directly employ staff. Any necessary professional services like fund management or accounting are outsourced, which can beco...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Self-Managed Superannuation Funds industry in Australia in 2024?

    The market size of the Self-Managed Superannuation Funds industry in Australia is $66.3bn in 2024.

    How many businesses are there in the Self-Managed Superannuation Funds in Australia industry in 2024?

    There are 638k businesses in the Self-Managed Superannuation Funds industry in Australia, which has grown at a CAGR of 2.7 % between 2019 and 2024.

    Has the Self-Managed Superannuation Funds industry in Australia grown or declined over the past 5 years?

    The market size of the Self-Managed Superannuation Funds industry in Australia has been growing at a CAGR of 0.3 % between 2019 and 2024.

    What is the forecast growth of the Self-Managed Superannuation Funds industry in Australia over the next 5 years?

    Over the next five years, the Self-Managed Superannuation Funds industry in Australia is expected to grow.

    What does the Self-Managed Superannuation Funds in Australia include?

    Listed shares and Residential property are part of the Self-Managed Superannuation Funds industry.

    How competitive is the Self-Managed Superannuation Funds industry in Australia?

    The level of competition is moderate and steady in the Self-Managed Superannuation Funds industry in Australia.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Superannuation Funds in Australia

    Complementors

    • Custody, Trustee and Stock Exchange Services in Australia
    • Financial Planning and Investment Advice in Australia
    • Superannuation Funds Management Services in Australia

    International industries

    • There are no industries to display.

    View all industries in Australia

    Methodology

    How are Alfabank-Adres reports created?

    Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

    Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do Alfabank-Adres analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in Australia include:

    • Australian Bureau of Statistics
    • Australian Taxation Office
    • Australian Securities & Investments Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does Alfabank-Adres forecast its data?

    Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.