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Window Coverings Manufacturing in Australia - Market Research Report (2014-2029)

Anthony Kelly Anthony Kelly Melbourne, Australia Last Updated: May 2024 ANZSIC OD5199

Revenue

$861.0m

2024-25

$874.2m

Past 5-Year Growth

Profit

$XX.Xm

Employees

2,978

Businesses

543

Wages

$XXX.Xm

Window Coverings Manufacturing in Australia industry analysis

The Window Coverings Manufacturing industry mainly produces curtains, blinds, shutters and awnings, including bespoke products that are made-to-measure or altered for client specifications. Varying trends in core building markets and the popularity of low-priced imports have contributed to declining industry sales over the past five years. Industry revenue is expected to decrease at an average annualised 0.9% to $861.0 million in 2023-24, as imports capture an expanding share of domestic window coverings sales.

Trends and Insights

  • Sales of window coverings in the new house construction market have collapsed as interest rates have spiked and the government has withdrawn the HomeBuilder scheme. Even so, buoyant home renovations have supported sales of domestic curtains and blinds.
  • The slump in new housing starts drove down sales of domestic Venetian, vertical, roller, Roman and panel blinds. The hike in mortgage interest rates and withdrawal of the Federal HomeBuilder stimulus have dampened the construction of new single-unit houses.
  • New South Wales and Victoria are the most prominent states in window covering manufacturing. These are the most populous states, and manufacturers opt to locate close to their main household and business markets to contain distribution costs.
  • Product quality, design, price and after-sales service are the cornerstones of competition between window covering manufacturers. Blind and curtain manufacturers must monitor and incorporate contemporary fashion trends in their product range to remain competitive.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.9 % over the past five years, to reach an estimated $861.0m in 2024.

Trends and Insights

Large foreign manufacturers are pushing more imports into the Australian market

  • Imports capture a growing share of the local window covering products as foreign manufacturers achieve scale economies and can compete on price by producing high volumes at lower costs.
  • Additional trends and insights available with purchase
Window Coverings Manufacturing in Australia
Revenue (2014-2029)
Alfabank-Adres Logo Source: Alfabank-Adres

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Imports will continue to capture the lion's share of domestic sales

  • Import penetration will continue to capture much of the growth in domestic sales. The modest appreciation of the Australian dollar may push down the price of imported window coverings, and favour increased import penetration.

Biggest companies in the Window Coverings Manufacturing in Australia

Company
Market Share (%)
2024
Revenue ($m)
2024
Hunter Douglas
168.0
Windoware Pty Ltd
42.0
Dollar Curtains & Blinds Pty Ltd
40.0

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Window Coverings Manufacturing in Australia
Products & Services
Alfabank-Adres Logo Source: Alfabank-Adres

Industry revenue is measured across several distinct product and services lines, including Blinds, Shutters and awnings and Curtains, draperies and valances. Blinds is the largest segment of the Window Coverings Manufacturing in Australia.

Trends and Insights

Blind sales have been blindsided by the drop in new housing starts

  • Manufacturers generate the most revenue from selling blinds, including venetian, vertical, roller, roman and panel blinds made from PVC, textiles, pre-coated aluminium, steel and wood.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators manufacture various window coverings products including blinds, shutters, curtains and draperies.

What's included in this industry?

BlindsShutters and awningsCurtains, draperies and valances

Companies

Hunter DouglasWindoware Pty LtdDollar Curtains & Blinds Pty Ltd

Purchase this report to view all 5 major companies in this industry.

Related Terms

PVCFABRICATED METAL PRODUCTVALANCES

Industry Code

ANZSIC 2006

ANZSIC 1333 - Window Coverings Manufacturing in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Sales of window coverings in the new house construction market have collapsed as interest rates have spiked and the government has withdrawn the HomeBuilder scheme. Even so, ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The slump in new housing starts drove down sales of domestic Venetian, vertical, roller, Roman and panel blinds. The hike in mortgage interest rates and withdrawal of the Fed...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

New South Wales and Victoria are the most prominent states in window covering manufacturing. These are the most populous states, and manufacturers opt to locate close to thei...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Product quality, design, price and after-sales service are the cornerstones of competition between window covering manufacturers. Blind and curtain manufacturers must monitor...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Strategic acquisitions by Hunter Douglas have helped the company consolidate its leadership position in the industry. Hunter Douglas has strengthened its vertically integrate...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Hunter Douglas's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Windoware Pty Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Dollar Curtains & Blinds Pty Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Hunter Douglas, and factors influencing its performance in the industry
  • Description and key data for Windoware Pty Ltd, and factors influencing its performance in the industry
  • Description and key data for Dollar Curtains & Blinds Pty Ltd, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The recent slump in single-unit house construction threatens the sales of domestic curtains, blinds and awning products. House construction has fallen from the 2021-22 peak f...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit margins have been squeezed by inflated input prices and the recent slump in sales to the downstream housing market. Profit has remained buoyant for businesses supplyin...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Window Coverings Manufacturing industry in Australia in 2024?

The market size of the Window Coverings Manufacturing industry in Australia is $861.0m in 2024.

How many businesses are there in the Window Coverings Manufacturing in Australia industry in 2024?

There are 543 businesses in the Window Coverings Manufacturing industry in Australia, which has declined at a CAGR of 0.9 % between 2019 and 2024.

Has the Window Coverings Manufacturing industry in Australia grown or declined over the past 5 years?

The market size of the Window Coverings Manufacturing industry in Australia has been declining at a CAGR of 0.9 % between 2019 and 2024.

What is the forecast growth of the Window Coverings Manufacturing industry in Australia over the next 5 years?

Over the next five years, the Window Coverings Manufacturing industry in Australia is expected to grow.

What are the biggest companies in the Window Coverings Manufacturing market in Australia?

The biggest companies operating in the Window Coverings Manufacturing market in Australia are Hunter Douglas, Windoware Pty Ltd and Dollar Curtains & Blinds Pty Ltd

What does the Window Coverings Manufacturing in Australia include?

Blinds and Shutters and awnings are part of the Window Coverings Manufacturing industry.

Which companies have the highest market share in the Window Coverings Manufacturing in Australia?

The company holding the most market share in Australia is Hunter Douglas.

How competitive is the Window Coverings Manufacturing industry in Australia?

The level of competition is high and increasing in the Window Coverings Manufacturing industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Aluminium Door and Window Manufacturing in Australia

Complementors

  • Cut and Sewn Textile Product Manufacturing in Australia
  • Fabricated Metal Product Manufacturing in Australia
  • Furniture and Floor Covering Wholesaling in Australia

International industries

  • Sheet Metal, Window & Door Manufacturing in the US
  • Blind & Shade Manufacturing in the US
  • Architectural Aluminium Product Manufacturing in New Zealand
  • Household Textile & Soft Furnishing Manufacturing in the UK
  • Household Textile & Soft Furnishing Manufacturing in Germany

View all industries in Australia

Methodology

How are Alfabank-Adres reports created?

Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do Alfabank-Adres analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does Alfabank-Adres forecast its data?

Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.