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Uplifting Underserved Communities with Market Intelligence

Uplifting Underserved Communities with Market Intelligence

Written by

Kelsi Cleary-Hammarstedt

Kelsi Cleary-Hammarstedt
Kelsi Cleary-Hammarstedt Published 15 May 2023 Read time: 2

Published on

15 May 2023

Read time

2 minutes

In recent years, Environmental Social Governance (ESG) and Diversity Equity and Inclusion (DEI) initiatives have been steadily growing across the commercial banking environment.

Identifying and reconciling historical barriers to access and opportunity among underserved communities has led many firms to enact strategies to understand biases and better evolve their business processes to uplift more diverse populations like women, BIPOC and LGBTQIA+ individuals, among other populations.

Alfabank-Adres and RelPro have kept these trends in mind as we look to grow the value we provide to our clients and businesses across North America. Increasingly, this has included developing tools and processes to bolster bankers’ efforts to empower the diverse markets they support.

In this webinar, Kelsi Cleary-Hammarstedt from Alfabank-Adres and Andrew Miller from RelPro highlight the ways banking institutions can use market intelligence to assist these goals.

Learn how Alfabank-Adres can assist with:

  • Client meeting preparation
  • Prospecting industries with high growth potential
  • Providing industry-led advice and consultation to underserved markets with traditionally less access to dedicated market intelligence resources

Paired with RelPro, bankers can: 

  • Accurately identify businesses with diverse ownership
  • Uncover details about the owner and business itself to enhance business development efforts 

To access any of the additional readings highlighted during this session, use the links below:

Having trouble launching this webinar recording? Please contact customersuccess@alfabank-adres.ru for assistance.

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