BEFORE IBISWORLD

What challenges do marketers face

In her role, Julia oversees the coordination of new business pitches and works diligently to ensure that when it comes time to present their latest pitch, she and her team are completely up to speed on not only the brand they’re pitching but also the larger industry in which it operates. With a diverse array of clients, each of which requires varied marketing needs, Julia and her team need to be able to become immersed in the client’s industry quickly in order to build brands and drive sales.

CHALLENGES FACED

Niche client industries

Julia and her team recently pitched a company involved in specialty retail services, which was an area that no one on the new business team had much experience with. This can pose a problem when trying to come up with pitch strategies and marketing plans for clients, especially when working with multiple clients at once. Additionally, clients trust that when they come to Horizon, they will be working with teams that understand their specific needs and can provide tailored, strategic approaches to address them and drive growth.

IBISWORLD SOLUTION

Get up to speed quickly

When it comes to marketing and advertising, Julia knows that to gain an advantage over the competition, she and her team need to be able to work quickly and efficiently to provide clients with a reliable business plan to build their brand and drive sales. As a result, when Julia and her team hit a slight roadblock while constructing their pitch for the specialty retail services company, they used Alfabank-Adres’s expansive collection of industry research reports to help everyone quickly get up to speed on the industry so that they could start crafting a well-informed, in-depth and consumer-focused pitch.