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Banking in New Zealand - Market Research Report (2013-2028)

Danny Martin Danny Martin Melbourne, Australia Last Updated: December 2023 ANZSIC K6221NZ

Revenue

$39.0bn

2023-24

$39.0bn

Past 5-Year Growth

Profit

$XX.Xbn

Employees

33,931

Businesses

27

Wages

$X.Xbn

Banking in New Zealand industry analysis

Volatile interest rates have determined banks’ performance in recent years. As the pandemic began, the RBNZ slashed the cash rate to try and kick-start a stuttering economy. This is now firmly at an end, as the central bank, like many globally, has tightened monetary policy at a record pace. The RBNZ has aggressively raised the cash rate to get a hold on surging inflation, with banks' revenue rising an anticipated 24.0% in 2023-24 as they lift their own interest rates in response.

Trends and Insights

  • The RBNZ has hiked the cash rate to combat surging inflation. Banks have followed suit, raising interest rates accordingly and taking advantage of a period of inelastic mortgage demand.
  • Mortgage demand exploded on the back of low interest rates in the pandemic’s early days. This demand has held steady as migration levels pick up and more residents fight to secure housing.
  • Auckland is the centre of New Zealand’s banking. The region’s strong economic activity and population density are major attractions for banks.
  • Non-bank lenders are emerging to fight with banks for control of the consumer lending market. Technology is emerging to make this more possible and pay later services have come to the fore.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2013-2028)

Industry revenue has grown at a CAGR of 5.7 % over the past five years, to reach an estimated $39.0bn in 2023.

Trends and Insights

The RBNZ has played a major part in banks’ performance

  • Since August 2021, the RBNZ has progressively increased the Official Cash Rate to tackle high inflation. This picked up pace before reaching 5.5% heading into November 2023.
  • Additional trends and insights available with purchase
Banking in New Zealand
Revenue (2013-2028)
Alfabank-Adres Logo Source: Alfabank-Adres

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

New Zealand's fight against inflation means interest rates will stay higher for longer

  • As high inflation continues to plague the New Zealand economy, the central bank has indicated it will pursue a high cash rate going forwards.

Biggest companies in the Banking in New Zealand

Company
Market Share (%)
2024
Revenue ($m)
2024
ANZ Bank New Zealand
10,882.0
NAB
8,183.5
ANZ Bank New Zealand
7,170.0

To view the market share and analysis for all 9 top companies in this industry, view purchase options.

Products & Services Segmentation

Banking in New Zealand
Products & Services
Alfabank-Adres Logo Source: Alfabank-Adres

Industry revenue is measured across several distinct product and services lines, including Mortgages, Business, personal and credit card loans and Other banking services. Mortgages is the largest segment of the Banking in New Zealand.

Trends and Insights

Mortgage uptake continues to trudge along, accelerating revenue

  • Interest from mortgages consists of fixed-rate, variable-rate and combination loans for owner-occupiers and residential property investors.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Banks handle financial processes like accepting deposits and issuing consumer and commercial loans.

What's included in this industry?

MortgagesBusiness, personal and credit card loansTerm depositsSavings accounts

Companies

ANZ Bank New ZealandNABANZ Bank New Zealand

Purchase this report to view all 9 major companies in this industry.

Related Terms

TIER 1 CAPITALNET INTEREST SPREADCASH RATE

Industry Code

ANZSIC 2006

ANZSIC 6221 - Banking in New Zealand

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The RBNZ has hiked the cash rate to combat surging inflation. Banks have followed suit, raising interest rates accordingly and taking advantage of a period of inelastic mortg...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Mortgage demand exploded on the back of low interest rates in the pandemic’s early days. This demand has held steady as migration levels pick up and more residents fight to s...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Auckland is the centre of New Zealand’s banking. The region’s strong economic activity and population density are major attractions for banks.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each region in 2023
  • Number and share of revenue each region accounts for in 2023
  • Number and share of wages each region accounts for in 2023
  • Number and share of employees in each region in 2023

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Non-bank lenders are emerging to fight with banks for control of the consumer lending market. Technology is emerging to make this more possible and pay later services have co...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Technology is a key battleground for the big four banks. Consumers and businesses expect reliable and secure payment options, so failure to compete on those grounds can lose ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023
  • Overview of ANZ Bank New Zealand's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of NAB's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of ANZ Bank New Zealand's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of revenue, market share and profit margin trend for 6 additional companies

Detailed analysis

  • Description and key data for ANZ Bank New Zealand, and factors influencing its performance in the industry
  • Description and key data for NAB, and factors influencing its performance in the industry
  • Description and key data for ANZ Bank New Zealand, and factors influencing its performance in the industry
  • Description, key data and performance trends for 6 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Loan-to-value restrictions were temporarily eased at the start of the pandemic. This move opened up credit lines for prospective homebuyers and investors, but the restriction...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2013-2028) 
  • Assistance historical data and forecast (2013-2028) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Banks have maintained a healthy interest rate spread. Spiking cash rates have been passed on to consumers while banks have minimised expenses in other areas to maximise profi...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2013-2028)
  • Revenue per Employee (2013-2028)
  • Revenue per Enterprise (2013-2028)
  • Employees per Establishment (2013-2028)
  • Employees per Enterprise (2013-2028)
  • Average Wage (2013-2028)
  • Wages/Revenue (2013-2028)
  • Establishments per Enterprise (2013-2028)
  • IVA/Revenue (2013-2028)
  • Imports/Demand (2013-2028)
  • Exports/Revenue (2013-2028)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2013-2028)
  • IVA (2013-2028)
  • Establishments (2013-2028)
  • Enterprises (2013-2028)
  • Employment (2013-2028)
  • Exports (2013-2028)
  • Imports (2013-2028)
  • Wages (2013-2028)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Banking industry in New Zealand in 2024?

The market size of the Banking industry in New Zealand is $39.0bn in 2024.

How many businesses are there in the Banking in New Zealand industry in 2023?

There are 27 businesses in the Banking industry in New Zealand, which has grown at a CAGR of 0.8 % between 2018 and 2023.

Has the Banking industry in New Zealand grown or declined over the past 5 years?

The market size of the Banking industry in New Zealand has been growing at a CAGR of 5.7 % between 2018 and 2023.

What is the forecast growth of the Banking industry in New Zealand over the next 5 years?

Over the next five years, the Banking industry in New Zealand is expected to decline.

What are the biggest companies in the Banking market in New Zealand?

The biggest companies operating in the Banking market in New Zealand are ANZ Bank New Zealand, NAB and ANZ Bank New Zealand

What does the Banking in New Zealand include?

Mortgages and Business, personal and credit card loans are part of the Banking industry.

Which companies have the highest market share in the Banking in New Zealand?

The company holding the most market share in New Zealand is ANZ Bank New Zealand.

How competitive is the Banking industry in New Zealand?

The level of competition is high and increasing in the Banking industry in New Zealand.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Non-Banks and Other Financial Institutions in New Zealand

Complementors

  • Financial Asset Investing in New Zealand
  • Superannuation Funds in New Zealand
  • General Insurance in New Zealand

International industries

  • Global Commercial Banks
  • Commercial Banking in the US
  • Savings Banks & Thrifts in the US
  • Private Banking Services in the US
  • Commercial Banking in Canada

View all industries in New Zealand

Methodology

How are Alfabank-Adres reports created?

Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do Alfabank-Adres analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in New Zealand include:

  • Statistics New Zealand
  • New Zealand Company Register
  • Ministry of Business, Innovation & Employment

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does Alfabank-Adres forecast its data?

Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.