Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 4.1 % over the past five years, to reach an estimated $2.3bn in 2024.
Trends and Insights
The pandemic led to an uptick in performance across the industry
- The Domestic Appliance Retailing industry performed well during the pandemic as lockdowns forced consumers to spend more time at home.
- Additional trends and insights available with purchase
Source: Alfabank-Adres
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
Retailers will need to evolve to capture more online demand
- Demand for online shopping is expected to continue on its current growth trajectory. Online-only retailers will form fierce competition for consumer demand despite anticipated rises in household discretionary income and consumer sentiment in the long run.
Biggest companies in the Domestic Appliance Retailing in New Zealand
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
Warehouse | 696.4 | |
Harvey Norman | 529.4 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: Alfabank-Adres
Industry revenue is measured across several distinct product and services lines, including Domestic whitegoods, Televisions and Audiovisual goods. Domestic whitegoods is the largest segment of the Domestic Appliance Retailing in New Zealand.
Trends and Insights
Domestic whitegoods are household necessities, ensuring stable demand
- Domestic whitegoods, including refrigerators, freezers, dishwashers, washing machines, clothes dryers, ovens, stoves, microwave ovens and air conditioners, are the industry’s largest product segment.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Appliance retailers sell a range of household electrical, electronic and gas appliances. These products include air conditioners, barbecues, cameras, DVD players, heaters, mobile phones, refrigerators, stoves, televisions, vacuum cleaners and washing machines. Retailers purchase products from manufacturers and wholesalers for resale to consumers at retail stores. The industry includes online sales by bricks-and-mortar retailers, but excludes department stores and online-only retailers.
What's included in this industry?
Domestic whitegoods retailingTelevision retailing Audio visual equipment retailingMobile phone and telephone retailingOther small and large household appliance retailingCompanies
WarehouseHarvey NormanPurchase this report to view all 2 major companies in this industry.
Related Terms
POINT OF SALE SYSTEMSSUBSCRIPTION VIDEO ON DEMAND (SVOD)SMART TVSIndustry Code
ANZSIC 4221 - Domestic Appliance Retailing in New Zealand
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Post-pandemic economic challenges and competition from online retailers have led to a decline in industrywide revenue. This has constrained profit margins and forced out unpr...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Because of their higher computer literacy, online-only retailers are popular among people aged 15 to 35. Bricks-and-mortar retailers continue to see robust demand from consum...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Auckland, New Zealand's most populous city with high average wages, attracts the largest share of appliance retailers. These retailers benefit from a vast customer pool and t...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Consumers are turning to online retailers and department stores for affordable home appliances. Online platforms offer competitive pricing and convenient services, while depa...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Domestic appliance powerhouses Warehouse Group and Harvey Norman meet a sizable share of industry demand. Their branding and buying power enable them to stay ahead of competi...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Warehouse's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Harvey Norman's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Warehouse, and factors influencing its performance in the industry
- Description and key data for Harvey Norman, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Consumer sentiment and discretionary income have varied amid economic uncertainty. This has caused fluctuations in retailers' revenue streams.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Retailers are reducing their workforce and using automated processes for inventory management to lower wage costs and adjust to a growing portion of online sales. Despite the...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Domestic Appliance Retailing industry in New Zealand in 2024?
The market size of the Domestic Appliance Retailing industry in New Zealand is $2.3bn in 2024.
How many businesses are there in the Domestic Appliance Retailing in New Zealand industry in 2024?
There are 505 businesses in the Domestic Appliance Retailing industry in New Zealand, which has declined at a CAGR of 1.7 % between 2019 and 2024.
Has the Domestic Appliance Retailing industry in New Zealand grown or declined over the past 5 years?
The market size of the Domestic Appliance Retailing industry in New Zealand has been declining at a CAGR of 4.1 % between 2019 and 2024.
What is the forecast growth of the Domestic Appliance Retailing industry in New Zealand over the next 5 years?
Over the next five years, the Domestic Appliance Retailing industry in New Zealand is expected to decline.
What are the biggest companies in the Domestic Appliance Retailing market in New Zealand?
The biggest companies operating in the Domestic Appliance Retailing market in New Zealand are Warehouse and Harvey Norman
What does the Domestic Appliance Retailing in New Zealand include?
Domestic whitegoods retailing and Television retailing are part of the Domestic Appliance Retailing industry.
Which companies have the highest market share in the Domestic Appliance Retailing in New Zealand?
The company holding the most market share in New Zealand is Warehouse.
How competitive is the Domestic Appliance Retailing industry in New Zealand?
The level of competition is high and increasing in the Domestic Appliance Retailing industry in New Zealand.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Department Stores in New Zealand
- Online Shopping in New Zealand
Complementors
- Telecommunications Goods Wholesaling in New Zealand
- Computer and Computer Peripheral Retailing in New Zealand
International industries
- Consumer Electronics Stores in the US
- Camera Stores in the US
- Online Large Kitchen Appliance Sales in the US
- Consumer Electronics Stores in Canada
- Photographic Equipment Retailing in Australia
View all industries in New Zealand
Methodology
How are Alfabank-Adres reports created?
Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.
Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do Alfabank-Adres analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in New Zealand include:
- Statistics New Zealand
- New Zealand Company Register
- Ministry of Business, Innovation & Employment
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does Alfabank-Adres forecast its data?
Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
