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Gin Production in the UK - Market Research Report (2014-2029)

Timilehin Atere Timilehin Atere London, United Kingdom Last Updated: October 2024 SIC SP0.003

Revenue

£661.5m

2024-25

£661.5m

Past 5-Year Growth

Profit

£XX.Xm

Employees

5,012

Businesses

1,118

Wages

£XXX.Xm

Gin Production in the UK industry analysis

Gin production revenue is forecast to increase at a compound annual rate of 0.2% to £628.5 million over the five years through 2024-25. Revenue has seen a significant boost from the improved on-trade segment, thanks to higher consumer confidence in 2024-25, as per Deloitte, and large sporting events in the summer of 2024, which helped boost sales for gin producers. Gin producers are introducing more flavours into the market to cater to a broader range of consumers. Demand in the export market remains strong, with global gin consumption on the up. Consequently, revenue is forecast to grow by 4.5% in 2024-25. However, the gin industry still faces challenges. Competition from other spirits like tequila, whiskey and vodka for shelf space has made off-trade sales more competitive. Marketing costs remain a key obstacle for new and established entrants. New gin businesses are employing celebrities to help boost brand awareness and cultivate brand loyalty. 

Trends and Insights

  • Economic and sporting events boost gin sales. Improved economic conditions and major sporting events in have significantly increased pub sales, especially for gin. However, competition with other alcoholic beverages like beer and whiskey remains fierce.
  • Off-trade competition challenges gin producers. Intense competition from Tequila, whiskey, and vodka has led to a decline in UK gin sales. However, gin producers diversify their portfolio by increasing their flavour range to cater to different consumer preferences.
  • A key legal victory propels gin production in Scotland. After winning a case against HMRC in 2009, distilleries were allowed to forge small-scale operations, sparking a surge in the number of Scottish gin makers.
  • Gin producers have to differentiate their products to draw in sales. Distillers are innovatively marketing taste and introducing premium varieties to edge out competitors.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.2 % over the past five years, to reach an estimated £661.5m in 2024.

Trends and Insights

Improving economic conditions and 2024 sports events boost on-trade revenue

  • Economic conditions are improving in 2024-25, with an estimated 0.6% growth in Q2 2024 and CPI inflation at 2.2%, as per the ONS. Deloitte reports consumer confidence was at its highest level in three years in Q2 2024, boosting willingness to spend on alcoholic beverages like gin.
  • Additional trends and insights available with purchase
Gin Production in the UK
Revenue (2014-2029)
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Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Rising health consciousness threatens the industry

  • Health consciousness continues to grow, with consumers in the UK opting to reduce their alcoholic intake due to heightened awareness, which continues to threaten gin producers.

Biggest companies in the Gin Production in the UK

Company
Market Share (%)
2025
Revenue (£m)
2025
Diageo plc
133.8
William Grant & Sons Distillers Ltd
65.5
Chivas Brothers Ltd
62.4

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Gin Production in the UK
Products & Services
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Industry revenue is measured across several distinct product and services lines, including Mainstream gin products, Premium gin products and Super-premium gin products. Mainstream gin products is the largest segment of the Gin Production in the UK.

Trends and Insights

Mainstream gin products have lost ground, although improved pub performance offers a silver lining

  • Mainstream gin products refer to gin brands commonly available to a mainstream audience and sold at lower prices.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators within this industry are concerned with the end-to-end gin production process, with a particular focus on distilling, bottling, and trading with retailers and wholesalers.

What's included in this industry?

Premium gin productsMainstream gin productsSuper-premium gin products

Companies

Diageo plcWilliam Grant & Sons Distillers LtdChivas Brothers Ltd

Purchase this report to view all 5 major companies in this industry.

Related Terms

GIN BOTANICALSLONDON GINCRAFT GIN

Industry Code

SIC 2007

SIC 11.01 - Gin Production in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Economic and sporting events boost gin sales. Improved economic conditions and major sporting events in have significantly increased pub sales, especially for gin. However, c...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Off-trade competition challenges gin producers. Intense competition from Tequila, whiskey, and vodka has led to a decline in UK gin sales. However, gin producers diversify th...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

A key legal victory propels gin production in Scotland. After winning a case against HMRC in 2009, distilleries were allowed to forge small-scale operations, sparking a surge...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Gin producers have to differentiate their products to draw in sales. Distillers are innovatively marketing taste and introducing premium varieties to edge out competitors.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Gordon and Tanqueray are the leading drivers in gin sales for Diageo. Driven by significant contributions from Gordon's and Tanqueray, gin sales for Diageo continue to grow. ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Diageo plc's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of William Grant & Sons Distillers Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Chivas Brothers Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Diageo plc, and factors influencing its performance in the industry
  • Description and key data for William Grant & Sons Distillers Ltd, and factors influencing its performance in the industry
  • Description and key data for Chivas Brothers Ltd, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Gin producers need a distiller's licence. This HMRC mandate ensures lawful, controlled manufacturing of gin by requiring distillers to disclose their location and production ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Celebrity partnerships are crucial for gin marketing success. Collaborations with celebrities, like Bombay Sapphire's campaign with Baz Luhrmann and Aviation Gin's ongoing en...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2022)
  • Coverage Ratios (2018-2022)
  • Leverage Ratios  (2018-2022)
  • Operating Ratios (2018-2022)
  • Assets (2018-2022)
  • Liabilities (2018-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Gin Production in the UK industry in United Kingdom in 2024?

The market size of the Gin Production in the UK industry in United Kingdom is £661.5m in 2024.

How many businesses are there in the Gin Production in the UK industry in 2024?

There are 1,118 businesses in the Gin Production in the UK industry in United Kingdom, which has grown at a CAGR of 17.9 % between 2019 and 2024.

Has the Gin Production in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the Gin Production in the UK industry in United Kingdom has been growing at a CAGR of 1.2 % between 2019 and 2024.

What is the forecast growth of the Gin Production in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the Gin Production in the UK industry in United Kingdom is expected to grow.

What are the biggest companies in the Gin Production in the UK market in United Kingdom?

The biggest companies operating in the Gin Production market in United Kingdom are Diageo plc, William Grant & Sons Distillers Ltd and Chivas Brothers Ltd

What does the Gin Production in the UK in United Kingdom include?

Premium gin products and Mainstream gin products are part of the Gin Production in the UK industry.

Which companies have the highest market share in the Gin Production in the UK in United Kingdom?

The company holding the most market share in United Kingdom is Diageo plc.

How competitive is the Gin Production in the UK industry in United Kingdom?

The level of competition is high and increasing in the Gin Production in the UK industry in United Kingdom.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Wine Production in the UK
  • Cider Production in the UK
  • Beer Production in the UK
  • Whisky Production in the UK
  • Vodka Distilleries in the UK

Complementors

  • Spirit Production in the UK

International industries

  • Global Spirits Manufacturing
  • RTD Mixed Spirit Production in the US
  • Spirit Manufacturing in Australia
  • Spirit Manufacturing in New Zealand
  • Herstellung von Spirituosen

View all industries in United Kingdom

Methodology

How are Alfabank-Adres reports created?

Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do Alfabank-Adres analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does Alfabank-Adres forecast its data?

Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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