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Potato Crisps & Snacks Production in the UK - Market Research Report (2014-2029)

Harry Dee Harry Dee London, United Kingdom Last Updated: October 2024 SIC C10.310

Revenue

£3.2bn

2024-25

£3.2bn

Past 5-Year Growth

Profit

£XXX.Xm

Employees

10,076

Businesses

53

Wages

£XXX.Xm

Potato Crisps & Snacks Production in the UK industry analysis

The Potato Crisps and Snacks Production industry has been performing well in recent years, with potato product makers adapting well to new consumer tastes, drawing in more sales. Premium crisps have been growing in popularity – brands like Kettle Foods and Tyrrells have benefitted most from this, resulting in KP Snacks acquiring Tyrrells in 2018. However, potato product makers have also faced growing competition from healthier snack alternatives, including crisps made of other vegetables like beetroot and carrots; many potato products are rich in salt and saturated fats and vegetable crisps offer a healthier option. Still, over the five years through 2024-25, revenue is forecast to climb at a compound annual rate of 2.2% to reach £3.2 billion, including a projected 1.1% hike in 2024-25.

Trends and Insights

  • Consumers lean towards healthy snacking. Growing health consciousness has pushed potato product manufacturers to create healthier snack alternatives by introducing new brands and modifying their recipes.
  • Frozen potatoes remain a staple in British diets despite competition. These products face challenges from increasing health concerns, at-home cooking and alternative choices.
  • The East Midlands dominates the industry. With the highest concentration of factories, including Walkers' largest crisp facility, and vast potato farmlands, it serves as an ideal ground for potato product manufacturing.
  • Competition breeds innovation in the potato product market. To gain a foothold, new brands are launching innovative flavours and premium products, prompting established producers to follow suit or acquire these rising competitors.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.2 % over the past five years, to reach an estimated £3.2bn in 2024.

Trends and Insights

Potato product manufacturers innovate to meet rising health consciousness

  • Consumers’ health concerns continue to grow – they’re placing more focus on leading healthier lifestyles and monitoring the health qualities of their food. Processed potato products have suffered because of concerns over their high salt and fat content.
  • Additional trends and insights available with purchase
Potato Crisps & Snacks Production in the UK
Revenue (2014-2029)
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Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Brexit continues to hamper the UK's potato supply

  • Because of Brexit, upstream potato farmers have lost access to seasonal labourers from Eastern Europe, who were crucial to the UK’s potato supply.

Biggest companies in the Potato Crisps & Snacks Production in the UK

Company
Market Share (%)
2025
Revenue (£m)
2025
McCain Foods (GB) Ltd
750.2
KP Snacks Ltd
473.9
Walkers Snack Foods Ltd
315.0

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Potato Crisps & Snacks Production in the UK
Products & Services
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Industry revenue is measured across several distinct product and services lines, including Potato crisps, Prepared frozen potatoes and Potato snacks. Potato crisps is the largest segment of the Potato Crisps & Snacks Production in the UK.

Trends and Insights

Frozen potato manufacturers are facing new threats

  • The prepared frozen potatoes segment encompasses all potato products sold in a frozen state, including chips, roast potatoes, waffles and hash browns. These products target both households and food service providers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Businesses in this industry produce potato snacks, crisps, flour and meal, as well as dehydrated mashed potatoes and prepared frozen potatoes. This industry also includes industrial potato peeling. Companies that are contracted by retailers to produce own-label potato products are also included in this industry.

What's included in this industry?

Prepared frozen potatoesDehydrated potatoesPotato snacksPotato crisps

Companies

McCain Foods (GB) LtdKP Snacks LtdWalkers Snack Foods Ltd

Purchase this report to view all 4 major companies in this industry.

Related Terms

DEHYDRATED MASHED POTATOACRYLAMIDESATURATED FAT

Industry Code

SIC 2007

SIC 10.31 - Potato Crisps & Snacks Production in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Consumers lean towards healthy snacking. Growing health consciousness has pushed potato product manufacturers to create healthier snack alternatives by introducing new brands...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Frozen potatoes remain a staple in British diets despite competition. These products face challenges from increasing health concerns, at-home cooking and alternative choices.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The East Midlands dominates the industry. With the highest concentration of factories, including Walkers' largest crisp facility, and vast potato farmlands, it serves as an i...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition breeds innovation in the potato product market. To gain a foothold, new brands are launching innovative flavours and premium products, prompting established produ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

McCain leads due to its innovative strategies. Continuous new product launches, aggressive marketing campaigns and a pandemic-induced surge in demand for frozen foods have fo...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of McCain Foods (GB) Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of KP Snacks Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Walkers Snack Foods Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for McCain Foods (GB) Ltd, and factors influencing its performance in the industry
  • Description and key data for KP Snacks Ltd, and factors influencing its performance in the industry
  • Description and key data for Walkers Snack Foods Ltd, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Import tariffs protect UK producers. Import tariffs of 6-14% on potato-related products safeguard UK manufacturers from competitive foreign pricing. This protective barrier e...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Potato product manufacturers maintain profitability despite rising costs. Although poor potato harvests have increased input prices, brands remain strong and manufacturers ha...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2022)
  • Coverage Ratios (2018-2022)
  • Leverage Ratios  (2018-2022)
  • Operating Ratios (2018-2022)
  • Assets (2018-2022)
  • Liabilities (2018-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Potato Crisps & Snacks Production in the UK industry in United Kingdom in 2024?

The market size of the Potato Crisps & Snacks Production in the UK industry in United Kingdom is £3.2bn in 2024.

How many businesses are there in the Potato Crisps & Snacks Production in the UK industry in 2024?

There are 53 businesses in the Potato Crisps & Snacks Production in the UK industry in United Kingdom, which has grown at a CAGR of 1.2 % between 2019 and 2024.

Has the Potato Crisps & Snacks Production in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the Potato Crisps & Snacks Production in the UK industry in United Kingdom has been growing at a CAGR of 2.2 % between 2019 and 2024.

What is the forecast growth of the Potato Crisps & Snacks Production in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the Potato Crisps & Snacks Production in the UK industry in United Kingdom is expected to grow.

What are the biggest companies in the Potato Crisps & Snacks Production in the UK market in United Kingdom?

The biggest companies operating in the Potato Crisps & Snacks Production market in United Kingdom are McCain Foods (GB) Ltd, KP Snacks Ltd and Walkers Snack Foods Ltd

What does the Potato Crisps & Snacks Production in the UK in United Kingdom include?

Prepared frozen potatoes and Dehydrated potatoes are part of the Potato Crisps & Snacks Production in the UK industry.

Which companies have the highest market share in the Potato Crisps & Snacks Production in the UK in United Kingdom?

The company holding the most market share in United Kingdom is McCain Foods (GB) Ltd.

How competitive is the Potato Crisps & Snacks Production in the UK industry in United Kingdom?

The level of competition is high and steady in the Potato Crisps & Snacks Production in the UK industry in United Kingdom.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Bread & Bakery Goods Production in the UK
  • Biscuit Production in the UK
  • Chocolate & Confectionery Production in the UK
  • Prepared Meal Manufacturing in the UK

Complementors

  • Breakfast Cereals & Cereal-Based Foods Production in the UK

International industries

  • Snack Food Production in the US
  • Popcorn Production in the US
  • Snack Food Production in Canada
  • Potato, Corn and Other Chip Manufacturing in Australia

View all industries in United Kingdom

Methodology

How are Alfabank-Adres reports created?

Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do Alfabank-Adres analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does Alfabank-Adres forecast its data?

Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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