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Colleges & Universities in the US - Market Research Report (2014-2029)

Gabriel Seiler Gabriel Seiler New York, United States Last Updated: September 2024 NAICS 61131a

Revenue

$562.6bn

2024

$562.6bn

Past 5-Year Growth

Profit

$XX.Xbn

Employees

3m

Businesses

2,327

Wages

$XXX.Xbn

Colleges & Universities in the US industry analysis

Over the past five years, investment returns for private nonprofit universities surged dramatically, largely fueled by booming private equity and hedge fund activity. In 2021, these institutions enjoyed a staggering 684.0% jump in investment returns as a result of robust recovery from the pandemic and manageable interest rates. In contrast, public universities, which typically hold smaller endowments invested more in US equities and fixed-income assets, experienced more modest gains. Meanwhile, inflation and rising interest rates in 2022 reversed the boom for private nonprofits, while public universities' endowments showed resilience, stabilizing returns because of their focus on fixed-income assets. Skyrocketing investment returns bolstered surpluses, but rising wages have since brought down profit. Revenue has been sinking at a CAGR of 1.7% over the five years through 2024 to an estimated $562.6 billion. Revenue is set to swell 0.9% in 2024 alone.

Trends and Insights

  • Revenue skyrocketed in the wake of the pandemic. Significant government stimulus, high corporate profit, rising tuition, staggering investment returns and the enrollment of recent graduates and those who took a gap year pushed revenue through the roof in 2021.
  • Bachelor's degrees suffer from a stagnating number of K-12 students graduating from high schools, reducing the number of prospective students moving on to universities.
  • Universities concentration follows the population distribution, with the Southeast region containing most public colleges in the country because of its large share of the population.
  • Merger and acquisition activities are uncommon since each university values its own culture. Universities in this industry are also nonprofit, so they don't buy out competing schools.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.7 % over the past five years, to reach an estimated $562.6bn in 2024.

Trends and Insights

Tuition hikes and ballooning debt are sending students to competitors

  • Consistent tuition increases over the past years have discouraged financially constrained students from attending college, sending them instead to community college for the first two years of their education or straight into the workforce.
  • Additional trends and insights available with purchase
Colleges & Universities in the US
Revenue (2014-2029)
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Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Competition with trade schools will heat up

  • While the federal government has taken steps to reduce student loans, rising tuition will cause some students to choose more affordable options, like community colleges and trade schools.

Biggest companies in the Colleges & Universities in the US

Company
Market Share (%)
2024
Revenue ($short_0)
2024
Profit ($short_0)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Colleges & Universities in the US industry for Alfabank-Adres to include in this product.

Products & Services Segmentation

Colleges & Universities in the US
Products & Services
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Industry revenue is measured across several distinct product and services lines, including Bachelor's degrees, Master's degrees and Doctor's degrees. Bachelor's degrees is the largest segment of the Colleges & Universities in the US.

Trends and Insights

Bachelor's degrees suffer from a stagnating high school retention rate

  • Undergraduate courses taught at the bachelor's degree level typically require four years of full-time study. To qualify for admission, schools require students to hold a high school diploma or pass the General Educational Development test. The high school retention rate has stagnated since 2019, leading to a continued contraction in the potential student base for universities.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry includes public and private universities and colleges that offer academic courses and grant baccalaureate or graduate degrees. The requirement for admission is a high school diploma or equivalent general academic training. Instruction is typically provided on physical campuses, although online education and other unorthodox settings are gaining popularity. This industry does not include for-profit institutions or community colleges.

What's included in this industry?

Providing higher education at colleges (except community colleges)Providing higher education at universitiesProviding higher education at theological seminaries offering baccalaureate or graduate degreesProviding higher education at professional schools, such as business administration, dental, law and medicalProviding higher education at college level military academies

Companies

Purchase this report to view all major companies in this industry.

Related Terms

TITLE IV PROGRAMSENDOWMENTGENERAL EDUCATIONAL DEVELOPMENT (GED)MASSIVE OPEN ONLINE COURSE (MOOC)

Industry Code

NAICS 2017

NAICS 611310 - Colleges & Universities in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Revenue skyrocketed in the wake of the pandemic. Significant government stimulus, high corporate profit, rising tuition, staggering investment returns and the enrollment of r...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Bachelor's degrees suffer from a stagnating number of K-12 students graduating from high schools, reducing the number of prospective students moving on to universities.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Universities concentration follows the population distribution, with the Southeast region containing most public colleges in the country because of its large share of the popu...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Merger and acquisition activities are uncommon since each university values its own culture. Universities in this industry are also nonprofit, so they don't buy out competing...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major companies. Education needs vary widely and are very localized, making it nearly impossible for any one school to control a significant share of the industr...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Steady sources of government funding help universities to continue running, even when they're losing money. Schools in this industry don't operate for profit, so they also en...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    The performance of the equity market influences universities' endowment funds. Universities sometimes lose money when the stock market performs poorly. Private nonprofit scho...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2017-2022)
    • Industry Tax Structure (2017-2022)
    • Income Statement (2017-2022)
    • Balance Sheet (2017-2022)
    • Liquidity Ratios (2017-2022)
    • Coverage Ratios (2017-2022)
    • Leverage Ratios  (2017-2022)
    • Operating Ratios (2017-2022)
    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Colleges & Universities in the US industry in United States in 2024?

    The market size of the Colleges & Universities in the US industry in United States is $562.6bn in 2024.

    How many businesses are there in the Colleges & Universities in the US industry in 2024?

    There are 2,327 businesses in the Colleges & Universities in the US industry in United States, which has declined at a CAGR of 0.2 % between 2019 and 2024.

    Has the Colleges & Universities in the US industry in United States grown or declined over the past 5 years?

    The market size of the Colleges & Universities in the US industry in United States has been declining at a CAGR of 1.7 % between 2019 and 2024.

    What is the forecast growth of the Colleges & Universities in the US industry in United States over the next 5 years?

    Over the next five years, the Colleges & Universities in the US industry in United States is expected to grow.

    What does the Colleges & Universities in the US in United States include?

    Providing higher education at colleges (except community colleges) and Providing higher education at universities are part of the Colleges & Universities in the US industry.

    How competitive is the Colleges & Universities in the US industry in United States?

    The level of competition is moderate and increasing in the Colleges & Universities in the US industry in United States.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Community Colleges in the US
    • Trade & Technical Schools in the US
    • Fine Arts Schools in the US
    • For-Profit Universities in the US

    Complementors

    • There are no industries to display.

    International industries

    • Colleges & Universities in Canada
    • University and Other Higher Education in Australia
    • Universities in New Zealand
    • Universities in the UK
    • Third-Level Education in Ireland

    View all industries in United States

    Methodology

    How are Alfabank-Adres reports created?

    Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

    Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do Alfabank-Adres analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does Alfabank-Adres forecast its data?

    Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.