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Internet Service Providers in the US - Market Research Report (2014-2029)

Alex Petridis Alex Petridis New York, United States Last Updated: September 2024 NAICS 51711d

Revenue

$148.7bn

2024

$148.7bn

Past 5-Year Growth

Profit

$XX.Xbn

Employees

243k

Businesses

1,345

Wages

$XX.Xbn

Internet Service Providers in the US industry analysis

The Internet Service Providers industry uses wired infrastructure to provide clients with internet access and related services, like web hosting, web page designing and consulting related to internet connectivity. Rising internet usage has benefited industry revenue growth and government-subsidized network expansion has done the same, increasing the number of US broadband connections. A push toward broadband expansion in rural markets and a rise in demand from business customers has boosted industry revenue, which is poised to incline at an annualized rate of 1.9% to $148.7 billion in 2024, including growth of 6.3% in 2024 as investments and activity mount in line with an improving macroeconomic environment. 

Trends and Insights

  • Demand for high-speed internet is skyrocketing. COVID-19 accelerated our need for reliable, fast internet, pushing ISPs up their game for remote work and leisure activities. This surge means ISPs are heavily investing in new infrastructure like fiber optics and 5G.
  • Rural broadband expansion is crucial for growth. As ISPs extend their broadband coverage to rural areas, more people will enjoy high-speed internet access, which is critical for bridging the digital divide and boosting subscription rates.
  • ISPs are more likely to be located in areas with high population density because of their more extensive potential customer base. This means they can more quickly recover the cost of building and maintaining their networks.
  • The cost of building and maintaining a wired ISP network is very high. This makes it difficult for new ISPs to enter the market and compete with the established players.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.9 % over the past five years, to reach an estimated $148.7bn in 2024.

Trends and Insights

The acceleration of the digital transformation and rising demand for highspeed internet benefits ISPs

  • The demand for digital services, remote work, and online activities surged because of COVID-19. ISPs had to adapt quickly to meet the increased demand for reliable and high-speed internet connectivity to support remote work, virtual learning, streaming, and online communication.
  • Additional trends and insights available with purchase
Internet Service Providers in the US
Revenue (2014-2029)
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Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The growth of the Internet of Things (IoT) and rising demand for cloud computing will likely benefit ISPs

  • Cloud computing is becoming increasingly popular, straining the internet infrastructure. ISPs will need to invest in new infrastructure to meet the growing demand for cloud computing.

Biggest companies in the Internet Service Providers in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Verizon Communications Inc.
97,777.0
16,541.0
16.9
Comcast Corporation
26,379.7
8,285.8
31.4
At&T Inc.
24,666.5
4,387.9
17.8

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Internet Service Providers in the US
Products & Services
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Industry revenue is measured across several distinct product and services lines, including Carrier and internet backbone services, Dial-up internet access and Residential broadband services. Carrier and internet backbone services is the largest segment of the Internet Service Providers in the US.

Trends and Insights

New technologies like software-defined networking and network slicing boost demand for carrier and internet backbone services

  • Carrier services, also known as telecommunications carrier services or carrier-grade services, refer to the telecommunications solutions provided by ISPs. Internet backbone services refer to the core network infrastructure that forms the foundation of the global internet.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Internet service providers (ISPs) use wired infrastructure to provide clients with internet access and related services, such as web hosting, web page designing and hardware or software consulting related to internet connectivity. Operators, except telecommunications carriers, may also lease out capacity on their networks to support the network infrastructure of other companies, or backbone services. This industry excludes wireless internet and VoIP services.

What's included in this industry?

Carrier and internet backbone servicesDial-up internet accessResidential broadband servicesBusiness broadband services

Companies

Verizon Communications Inc.Comcast CorporationAt&T Inc.

Purchase this report to view all 5 major companies in this industry.

Related Terms

BROADBANDBUNDLINGMEGABITS PER SECOND (MBPS)NARROWBANDDOCSISINTERNET BACKBONEBITEXABYTE

Industry Code

NAICS 2017

NAICS 517311 - Internet Service Providers in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Demand for high-speed internet is skyrocketing. COVID-19 accelerated our need for reliable, fast internet, pushing ISPs up their game for remote work and leisure activities. ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Rural broadband expansion is crucial for growth. As ISPs extend their broadband coverage to rural areas, more people will enjoy high-speed internet access, which is critical ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

ISPs are more likely to be located in areas with high population density because of their more extensive potential customer base. This means they can more quickly recover the...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The cost of building and maintaining a wired ISP network is very high. This makes it difficult for new ISPs to enter the market and compete with the established players.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Wireless ISPs are offering faster speeds and more affordable plans than wired ISPs. This pressures wired ISPs to provide better deals and improve their service. For example, ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Verizon Communications Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Comcast Corporation's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of At&T Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Verizon Communications Inc., and factors influencing its performance in the industry
  • Description and key data for Comcast Corporation, and factors influencing its performance in the industry
  • Description and key data for At&T Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Government support is fueling broadband expansion. Grants and tax incentives make it easier for ISPs to tackle costly infrastructure projects that bring faster internet to un...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

New ISPs are shaking things up with aggressive pricing. They're luring customers in with lower rates, squeezing established providers' profit margin.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Internet Service Providers in the US industry in United States in 2024?

The market size of the Internet Service Providers in the US industry in United States is $148.7bn in 2024.

How many businesses are there in the Internet Service Providers in the US industry in 2024?

There are 1,345 businesses in the Internet Service Providers in the US industry in United States, which has grown at a CAGR of 3.2 % between 2019 and 2024.

Has the Internet Service Providers in the US industry in United States grown or declined over the past 5 years?

The market size of the Internet Service Providers in the US industry in United States has been growing at a CAGR of 1.9 % between 2019 and 2024.

What is the forecast growth of the Internet Service Providers in the US industry in United States over the next 5 years?

Over the next five years, the Internet Service Providers in the US industry in United States is expected to grow.

What are the biggest companies in the Internet Service Providers in the US market in United States?

The biggest companies operating in the Internet Service Providers market in United States are Verizon Communications Inc., Comcast Corporation and At&T Inc.

What does the Internet Service Providers in the US in United States include?

Carrier and internet backbone services and Dial-up internet access are part of the Internet Service Providers in the US industry.

Which companies have the highest market share in the Internet Service Providers in the US in United States?

The company holding the most market share in United States is Verizon Communications Inc..

How competitive is the Internet Service Providers in the US industry in United States?

The level of competition is high and increasing in the Internet Service Providers in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Wireless Telecommunications Carriers in the US

Complementors

  • Cable Networks in the US
  • Wired Telecommunications Carriers in the US
  • Satellite TV Providers in the US

International industries

  • Global Internet Service Providers
  • Internet Service Providers in Australia
  • Internet Service Providers and Web Search Portals in New Zealand
  • Internet Service Providers in the UK
  • Internet Services in China

View all industries in United States

Methodology

How are Alfabank-Adres reports created?

Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do Alfabank-Adres analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does Alfabank-Adres forecast its data?

Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.