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Lawn and Garden Equipment Manufacturing in the US - Market Research Report (2014-2029)

Gavin Ross Gavin Ross New York, United States Last Updated: November 2024 NAICS OD6151

Revenue

$9.3bn

2024

$9.3bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

16,987

Businesses

144

Wages

$XXX.Xm

Lawn and Garden Equipment Manufacturing in the US industry analysis

During the current five-year period from 2019 to 2024, lawn and garden equipment manufacturers have experienced significant volatility driven by shifts in consumer spending and macroeconomic conditions. The onset of the COVID-19 pandemic initially dampened demand as economic activities slowed sharply, causing disruptions in the retail and wholesale sectors. However, a recovery in consumer spending and disposable income fueled by stimulus measures led to a resurgence in investment within the industry. The increase in home improvement activities during lockdown periods further contributed to growth. Despite these gains, recent challenges, such as elevated interest rates, have negatively impacted homebuying and residential construction, tempering the industry's momentum. Consequently, the industry is expected to decline at a CAGR of 1.4% to reach $9.3 billion over the five years to 2024.

Trends and Insights

  • The industry is experiencing a shift toward sustainable and eco-friendly product innovation. Manufacturers are focusing on developing electric and battery-powered equipment to meet consumer demands and comply with stringent environmental regulations, which is impacting product portfolios and production practices.
  • The strong US dollar is negatively impacting export competitiveness by making goods more expensive for international buyers. This situation challenges US companies' efforts to maintain profitability and market share, especially in price-sensitive regions like Canada and Mexico.
  • The Southeast region's advantageous climate and infrastructure make it an attractive area for business operations. Its warm climate ensures ongoing demand, while robust transport networks lower costs and provide expansive market reach.
  • New entrants face significant barriers because of high start-up costs, labor expenses and the need for differentiation. These challenges hinder their ability to compete with established brands that have strong market positions and brand recognition.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.4 % over the past five years, to reach an estimated $9.3bn in 2024.

Trends and Insights

Growing demand for sustainable and eco-friendly equipment is transforming the industry

  • Consumers are increasingly prioritizing sustainability, leading manufacturers to focus on eco-friendly innovations. Electric and battery-powered lawn mowers are gaining popularity as they offer reduced emissions and quieter operation compared to traditional gas-powered counterparts.
  • Additional trends and insights available with purchase
Lawn and Garden Equipment Manufacturing in the US
Revenue (2014-2029)
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Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Emphasis on sustainability and eco-friendly products will dominate the industry landscape

  • In response to growing consumer awareness and regulatory pressure, manufacturers will increasingly develop sustainable products. Electric and battery-powered lawn equipment will become central to reducing emissions and aligning with environmental standards.

Biggest companies in the Lawn and Garden Equipment Manufacturing in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Deere & Co
1,818.6
283.6
15.6
The Toro Company
1,817.4
218.5
12.0
Husqvarna Group
1,157.9
108.4
9.4

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Lawn and Garden Equipment Manufacturing in the US
Products & Services
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Industry revenue is measured across several distinct product and services lines, including Riding equipment, Parts and attachments and Nonriding equipment. Riding equipment is the largest segment of the Lawn and Garden Equipment Manufacturing in the US.

Trends and Insights

Consumer riding equipment benefits from economic stability and lifestyle shifts

  • The consumer riding equipment segment primarily consists of riding lawnmowers and tractors designed for efficient maintenance of larger properties. These products offer convenience and time-saving benefits for homeowners with expansive lawns and gardens.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Lawn and garden equipment manufacturers make powered lawn and garden equipment, primarily for household and business maintenance of lawns and gardens. Equipment manufactured by this industry includes lawn tractors, riding and standing mowers, hedge trimmers, leaf blowers, wood chippers and other machinery for maintaining lawns and gardens.

What's included in this industry?

Manufacturing string trimmersManufacturing lawnmowersManufacturing leaf blowersManufacturing garden tractorsManufacturing commercial mowersManufacturing other lawn and garden equipment

Companies

Deere & CoThe Toro CompanyHusqvarna Group

Purchase this report to view all 3 major companies in this industry.

Related Terms

LAWN MOWERHEDGE TRIMMERLEAF BLOWER

Industry Code

NAICS 2017

NAICS 33311 - Lawn and Garden Equipment Manufacturing in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The industry is experiencing a shift toward sustainable and eco-friendly product innovation. Manufacturers are focusing on developing electric and battery-powered equipment t...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The strong US dollar is negatively impacting export competitiveness by making goods more expensive for international buyers. This situation challenges US companies' efforts t...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Southeast region's advantageous climate and infrastructure make it an attractive area for business operations. Its warm climate ensures ongoing demand, while robust trans...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

New entrants face significant barriers because of high start-up costs, labor expenses and the need for differentiation. These challenges hinder their ability to compete with ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Companies are increasingly emphasizing technology integration and sustainability in their products. This approach enhances customer solutions over the long term and aligns wi...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Deere & Co's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of The Toro Company's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Husqvarna Group's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Deere & Co, and factors influencing its performance in the industry
  • Description and key data for The Toro Company, and factors influencing its performance in the industry
  • Description and key data for Husqvarna Group, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Federal incentives, such as tax credits and rebates, support innovation and sustainability in manufacturing. These programs lower financial burdens and encourage the developm...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Import competition challenges profitability and requires strategic responses. By investing in technology and emphasizing brand differentiation through quality and innovation,...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Lawn and Garden Equipment Manufacturing in the US industry in United States in 2024?

The market size of the Lawn and Garden Equipment Manufacturing in the US industry in United States is $9.3bn in 2024.

How many businesses are there in the Lawn and Garden Equipment Manufacturing in the US industry in 2024?

There are 144 businesses in the Lawn and Garden Equipment Manufacturing in the US industry in United States, which has declined at a CAGR of 1.1 % between 2019 and 2024.

Has the Lawn and Garden Equipment Manufacturing in the US industry in United States grown or declined over the past 5 years?

The market size of the Lawn and Garden Equipment Manufacturing in the US industry in United States has been declining at a CAGR of 1.4 % between 2019 and 2024.

What is the forecast growth of the Lawn and Garden Equipment Manufacturing in the US industry in United States over the next 5 years?

Over the next five years, the Lawn and Garden Equipment Manufacturing in the US industry in United States is expected to grow.

What are the biggest companies in the Lawn and Garden Equipment Manufacturing in the US market in United States?

The biggest companies operating in the Lawn and Garden Equipment Manufacturing market in United States are Deere & Co, The Toro Company and Husqvarna Group

What does the Lawn and Garden Equipment Manufacturing in the US in United States include?

Manufacturing string trimmers and Manufacturing lawnmowers are part of the Lawn and Garden Equipment Manufacturing in the US industry.

Which companies have the highest market share in the Lawn and Garden Equipment Manufacturing in the US in United States?

The company holding the most market share in United States is Deere & Co.

How competitive is the Lawn and Garden Equipment Manufacturing in the US industry in United States?

The level of competition is moderate and steady in the Lawn and Garden Equipment Manufacturing in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Hand Tool & Cutlery Manufacturing in the US

Complementors

  • Tractors & Agricultural Machinery Manufacturing in the US
  • Construction Machinery Manufacturing in the US
  • Farm, Lawn & Garden Equipment Wholesaling in the US

International industries

  • Tractors & Agricultural Machinery Manufacturing in Canada
  • Agricultural Machinery Manufacturing in Australia
  • Lawn & Garden Equipment Manufacturing in the UK
  • Farming Machinery Manufacturing in China

View all industries in United States

Methodology

How are Alfabank-Adres reports created?

Alfabank-Adres has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for Alfabank-Adres readers. Finally, each report is reviewed by one of Alfabank-Adres’s editors, who provide quality assurance to ensure accuracy and readability.

Alfabank-Adres relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do Alfabank-Adres analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, Alfabank-Adres’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does Alfabank-Adres forecast its data?

Alfabank-Adres’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

Alfabank-Adres prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.